Awear - Changing the face of sustainable fashion

by Anna Marie Cooper August 15, 2014 1 Comment

Ethical, eco-friendly fashion is no longer about scruffy hippies with no shoes. You don't have to don a colorless hemp sack and completely ignore all fashion trends. You just have to be smarter, more thoughtful, and a bit more clever than the average consumer who is brought up in a candy land of $5 tee shirts and $20 dresses. Luckily more and more people are becoming aware of how completely unsustainable and incredibly unhealthy the fashion industry has become. People are starting to question who makes their clothes, demanding more transparency, and are opting out of the fast fashion industry. 

A large part of that is thanks to people like Kestrel Jenkins founder of AWEAR, a community of stylish change makers that is out to redefine what eco-friendly clothing can mean. AWEAR challenges people to think about who made their clothes and what went into them. They profile people whose have killer style but are also sourcing their garments and accessories from ethical and/or eco-friendly sources. 

It's pretty rad, and now I'm one of them. A year ago now I decided I didn't want to buy anything that wasn't ethically made. I'm lucky to be a designer, and I supplement my sewing skills by buying vintage and American made whenever I can. A few weeks ago while vending at Urban Air Market, Andrea Plell of Ecologique Fashion found me and suggested I try out for the contest hosted by her and AWEAR. Applicants had to be wearing sustainable fashion, and (I assume) not be a dirty hippie. I was surprised to find out a few days ago that I had won (probably thanks in no small part to Andrea photoshopping the sweat off my face)! After investigating more into what they were doing I realized what a great project it was and that I should share it with all of you. It such an honor to be on the same page with so many seriously inspiring women. It's projects like this that nudge people into realizing how rad sustainable style can be, and really help turn the tide against fast fashion. Here are a small sampling of some of the ladies featured on her site, but make sure to visit and check out the others. They all have interesting stories, and every single one seems like someone I'd love to meet. 

Thanks for being awesome, Kestrel. We need more people like you in the world. 

Anna Marie Cooper
Anna Marie Cooper


1 Response

Kestrel Jenkins
Kestrel Jenkins

December 09, 2015

SO amazing. Thanks so much. Can’t believe I never saw this until now. :)

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